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Verio: World Domination

In 1995 the web was in its infancy. Scott Adams and Bill Nesbitt saw the potential for businesses, but recognized that most companies wouldn’t want to run their own servers. They started Hiway, one of the first web hosting businesses, from their condo in South Florida.

Their challenge was delivering the complex message of outsourced web hosting to a non-technical audience while staying ahead of the competition that was sure to follow. Their CMO, Steve Umberger, engaged us to tell their story to the media and drive demand from customers.

Today that company is Verio, the world’s largest web hoster, serving more than 400,000 websites in 170 countries.

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About Rick

Rick Scherle is a founder and Senior Managing Partner at Zoe Street.