SpikeSource: Turning a Complex Proposition into a Simple Story
SpikeSource delivers a highly technical product (verified open source stacks) to a highly technical user (the enterprise developer). But explaining the business value to VP and CIO level decisionmakers posed a challenge. Their primary objection was “Why should we pay for open source software when we can download it for free?” We crafted a brief webshow, based around the concept of “boardroom IT vs. basement IT” to explain how SpikeSource delivers business value. In the process, we showed how SpikeSource “makes...
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