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AMA: Social Media and Web 2.0

Challenge: Quickly bring marketing professionals up to speed on how to use social media and Web 2.0 to┬áconnect with customers. Solution: We created an intensive two-day course on Web 2.0 and the applications of social media. Rick Scherle has personally delivered this course to hundreds of marketing professionals around the country and has trained the American Management Association’s trainers at their regional centers in New York, Chicago and Arlington, VA.