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Tag Archives: Services

Verio: World Domination

In 1995 the web was in its infancy. Scott Adams and Bill Nesbitt saw the potential for businesses, but recognized that most companies wouldn’t want to run their own servers. They started Hiway, one of the first web hosting businesses, from their condo in South Florida. Their challenge was delivering the complex message of outsourced web hosting to a non-technical audience while staying ahead of the competition that was sure …Read More

TrueData Partners: New Identity

TrueData Partners was a small start-up in the electronic legal discovery space. Technically smart and business agile, they were a David in a market dominated by Goliath. In order to grow their business to the next inflection point they realized they would need not only a strong identity but memorable and credible positioning. They turned to us for both. Not only was their identity weak, but none of the materials …Read More

i2Telecom: Rising Above the Noise

Although it’s hard to remember now, telephone calls outside of your local area used to be very expensive, and international calling was ruinous. In 1950, a 15-minute call from New York to LA was over $30 (in 2001 dollars). Calls to London were 10 times that rate. The recent revolution in telephone pricing and capability is the result of a technical innovation called VoIP that made it possible to place …Read More

Heidrick & Struggles: Service Innovation

Situation: Like many executive search firms in 2002, Heidrick & Struggles was battling a cyclical decline in its core business. Strategic Insight: Heidrick needed to move away from the “start-stop-start-stop” engagement model of traditional executive search firms and create a service model around continuous client engagement. Working together, we created and marketed a suite of “Leadership Services”, including interim placement, executive assessment and coaching. We then leveraged Heidrick’s unique assessment …Read More