Verio: World Domination
In 1995 the web was in its infancy. Scott Adams and Bill Nesbitt saw the potential for businesses, but recognized that most companies wouldn’t want to run their own servers. They started Hiway, one of the first web hosting businesses, from their condo in South Florida. Their challenge was delivering the complex message of outsourced web hosting to a non-technical audience while staying ahead of the competition that was sure to follow. Their CMO, Steve Umberger, engaged us to tell their story to the media and drive demand from...
read moreTrueData Partners: New Identity
TrueData Partners was a small start-up in the electronic legal discovery space. Technically smart and business agile, they were a David in a market dominated by Goliath. In order to grow their business to the next inflection point they realized they would need not only a strong identity but memorable and credible positioning. They turned to us for both. Not only was their identity weak, but none of the materials matched, leaving them with a disorganized and chaotic image. In order to rise above the noise, all of their materials...
read morei2Telecom: Building Awareness
Although it’s hard to remember now, telephone calls outside of your local area used to be very expensive, and international calling was ruinous. In 1950, a 15-minute call from New York to LA was over $30 (in 2001 dollars). Calls to London were 10 times that rate. The recent revolution in telephone pricing and capability is the result of a technical innovation called VoIP that made it possible to place calls over the Internet, bypassing phone companies altogether. With thousands of VoIP start-ups offering a dizzying array of hardware,...
read moreIDC: Product Integration
As one of the world’s leading analyst firms, IDC has significant brand equity with Wall Street and the IT Supplier community. Unfortunately, the rapid growth of the firm, combined with their breadth of product offerings, had left their product line in disarray. In order to compete in their current market and expand into other markets, IDC needed to strengthen its brand identity and improve the presentation and usability of its research content. They turned to us. Our team identified 50 different types of communications documents produced...
read moreHeidrick & Struggles: Service Innovation
Situation: Like many executive search firms in 2002, Heidrick & Struggles was battling a cyclical decline in its core business. Strategic Insight: Heidrick needed to move away from the “start-stop-start-stop” engagement model of traditional executive search firms and create a service model around continuous client engagement. Working together, we created and marketed a suite of “Leadership Services”, including interim placement, executive assessment and coaching. We then leveraged Heidrick’s unique assessment...
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