IDC: Product Integration
As one of the world’s leading analyst firms, IDC has significant brand equity with Wall Street and the IT Supplier community. Unfortunately, the rapid growth of the firm, combined with their breadth of product offerings, had left their product line in disarray. In order to compete in their current market and expand into other markets, IDC needed to strengthen its brand identity and improve the presentation and usability of its research content. They turned to us. Our team identified 50 different types of communications documents produced...
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