Biz360: Lead Generation
Situation: When you invent a new product and a new category, you need good marketing. When the new product costs over $100,000 per year, you need great marketing. Biz360 invented marketing analytics, which enables the quantitative measurement of corporate communications activities. But as with many innovations, successful selling it required a time-consuming education process. And like all start-ups, time was a luxury Biz360 could not afford. Strategic Insight: Selling Biz360′s product required strong positioning, and education at...
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