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Tag Archives: Internet

Clearwire: Corporate Naming

Deploying wireless broadband is tricky, and so is communicating about it to a non-technical audience. Inter-Air Wireless turned to us to create a concise, memorable name with staying power. Our answer was “Clearwire.” They are now the largest 4G network in the United States, and expect to reach 120 million customers by the end of 2010.

Verio: World Domination

In 1995 the web was in its infancy. Scott Adams and Bill Nesbitt saw the potential for businesses, but recognized that most companies wouldn’t want to run their own servers. They started Hiway, one of the first web hosting businesses, from their condo in South Florida. Their challenge was delivering the complex message of outsourced web hosting to a non-technical audience while staying ahead of the competition that was sure …Read More

TrueData Partners: New Identity

TrueData Partners was a small start-up in the electronic legal discovery space. Technically smart and business agile, they were a David in a market dominated by Goliath. In order to grow their business to the next inflection point they realized they would need not only a strong identity but memorable and credible positioning. They turned to us for both. Not only was their identity weak, but none of the materials …Read More

What do Businesses Buy?

It’s actually a trick question; one of those questions that make you roll your eyes (and perhaps groan) when you hear the answer. Still, it’s worth considering, so I’ll give you a hint: What do BUSINESSES buy (as opposed to people)? The answer is: NOTHING. Businesses don’t buy anything. People buy things, sometimes for their businesses. Too often, we think “Oh, we’re going to sell this to XYZ Co.” or …Read More

Are you in a bad relationship?

Are you in a bad relationship? You know the warning signs. Poor communication: It seems like they don’t listen to you at all, but they expect you to hang on their every word. Lack of trust: You feel like they are hiding stuff from you. They lie about what they are up to and aren’t honest about their mistakes. Disrespect: They treat you like you’re not important, while flirting with …Read More