Cisco: Web Architecture
Nobody knows more about delivering the bits and bytes of Web content than Cisco. But when it was time to organize and refine the content of their own website, they turned to us. We helped Cisco make their website more effective by organizing key site areas around industry solutions. In the process we simplified navigation by reducing the density of unrelated links while increasing the density of related ones. We also gave it more impact by eliminating decorative images and ensuring that every picture told a part of the story. Our approach...
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As one of the world’s leading analyst firms, IDC has significant brand equity with Wall Street and the IT Supplier community. Unfortunately, the rapid growth of the firm, combined with their breadth of product offerings, had left their product line in disarray. In order to compete in their current market and expand into other markets, IDC needed to strengthen its brand identity and improve the presentation and usability of its research content. They turned to us. Our team identified 50 different types of communications documents produced...
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