Playing with Dynamite: Great advertising is risky
A friend of mine told me he was shooting a video for a client in LA. “How’s it going,” I asked. “It’s awful,” he replied. “You know how I can tell it’s awful? Because the client loves it!” The purpose of management is to reduce risk. That’s why managers write plans, prepare budgets, implement procedures and create reporting structures. On the assembly line, anything unexpected that happens is often expensive and probably bad, so companies take great pains to prevent anything...
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