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Tag Archives: Advertising

Playing with Dynamite: Great advertising is risky

A friend of mine told me he was shooting a video for a client in LA. “How’s it going,” I asked. “It’s awful,” he replied. “You know how I can tell it’s awful? Because the client loves it!” Marketing, like many human endeavors, operates on a risk/reward curve; nothing ventured, nothing gained. By the time everyone in the company has approved the advertising, you can bet they have snuffed out …Read More