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	<title>zoestreet.com</title>
	<link>http://zoestreet.com</link>
	<description>Zoe Street &#124; Ad Agency San Francisco &#124; Top Ad Agencies &#124; Saas, B2B and Social Networking</description>
	<lastBuildDate>Tue, 09 Feb 2010 20:21:48 +0000</lastBuildDate>
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	<item>
		<title>What do businesses buy?</title>
		<description><![CDATA[At the end of the day, every purchasing decision is a personal one. We like to think of ourselves as logical, rational buyers, but the truth is that we buy from people we like, from people who are like us, and from people who like us.]]></description>
		<link>http://zoestreet.com/2010/what-do-businesses-buy-194</link>
			</item>
	<item>
		<title>Are you in a bad relationship?</title>
		<description><![CDATA[Business relationships are just like other relationships; in order to succeed they require give and take.]]></description>
		<link>http://zoestreet.com/2009/are-you-in-a-bad-relationship-177</link>
			</item>
	<item>
		<title>The Amoral Botnet</title>
		<description><![CDATA[The purpose of most worms like Conficker is to create a botnet for sending spam. It's no more scary than the common cold.]]></description>
		<link>http://zoestreet.com/2009/the-amoral-botnet-82</link>
			</item>
	<item>
		<title>Two years of Development Can Save You a Month of Research</title>
		<description><![CDATA[Building the wrong product is way more expensive than any amount of research.]]></description>
		<link>http://zoestreet.com/2009/doing-market-research-9</link>
			</item>
	<item>
		<title>Are Your Focusing on the Wrong Kind of Risk?</title>
		<description><![CDATA[In my experience, startups usually overestimate technology risk and underestimate adoption risk. There are two reasons for this.]]></description>
		<link>http://zoestreet.com/2009/the-wrong-kind-of-risk-14</link>
			</item>
	<item>
		<title>SaaS: And Now the Bad News</title>
		<description><![CDATA[While there are many inherently good things about the SaaS (Software-as-a-Service) business model, there are also some unique challenges.]]></description>
		<link>http://zoestreet.com/2008/saas-the-bad-news-18</link>
			</item>
	<item>
		<title>SaaS: First the Good News</title>
		<description><![CDATA[There are a lot of great things about the Software as a Service business model. Here are 7 of them]]></description>
		<link>http://zoestreet.com/2008/saas-the-good-news-16</link>
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