Go to Top

Clearwire: Corporate Naming

Deploying wireless broadband is tricky, and so is communicating about it to a non-technical audience. Inter-Air Wireless turned to us to create a concise, memorable name with staying power. Our answer was “Clearwire.” They are now the largest 4G network in the United States, and expect to reach 120 million customers by the end of 2010.

, ,

About Rick

Rick Scherle is a founder and Senior Managing Partner at Zoe Street.