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Cisco: Web Architecture

Nobody knows more about delivering the bits and bytes of Web content than Cisco. But when it was time to organize and refine the content of their own website, they turned to us.

We helped Cisco make their website more effective by organizing key site areas around industry solutions. In the process we simplified navigation by reducing the density of unrelated links while increasing the density of related ones. We also gave it more impact by eliminating decorative images and ensuring that every picture told a part of the story. Our approach and revised UI conventions were later adopted site-wide.

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About Rick

Rick Scherle is a founder and Senior Managing Partner at Zoe Street.