A friend of mine told me he was shooting a video for a client in LA. “How’s it going,” I asked. “It’s awful,” he replied. “You know how I can tell it’s awful? Because the client loves it!” Marketing, like many human endeavors, operates on a risk/reward curve; nothing ventured, nothing gained. By the time everyone in the company has approved the advertising, you can bet they have snuffed out …Read More
One of the biggest trends that corporate IT has to deal with these days is “consumerization.” It’s also an opportunity.Read More
It’s actually a trick question; one of those questions that make you roll your eyes (and perhaps groan) when you hear the answer. Still, it’s worth considering, so I’ll give you a hint: What do BUSINESSES buy (as opposed to people)? The answer is: NOTHING. Businesses don’t buy anything. People buy things, sometimes for their businesses. Too often, we think “Oh, we’re going to sell this to XYZ Co.” or …Read More
Are you in a bad relationship? You know the warning signs. Poor communication: It seems like they don’t listen to you at all, but they expect you to hang on their every word. Lack of trust: You feel like they are hiding stuff from you. They lie about what they are up to and aren’t honest about their mistakes. Disrespect: They treat you like you’re not important, while flirting with …Read More